Family-run • Based in the Chiltern Hills • Over 30 years local knowledge
About Elliott Rural & Equestrian
Elliott Rural & Equestrian is a family-run business based in Berkhamsted, Hertfordshire, working with landowners across the Chiltern Hills and wider UK.
Led by Charles Elliott, the business combines over 30 years of local knowledge with more than a decade of hands-on experience in planning, property and rural land.
A Background in Farming, Equestrian & Rural Land
With roots in rural Buckinghamshire, we understand the realities of countryside life—working land, managing property, and balancing long-term decisions with day-to-day needs.
From paddocks and stables to smallholdings and farms, we have a practical understanding of how land is used, managed and valued.
We recognise that land is often more than just an asset—it may be part of a working farm, a family holding, or something that has been built over generations.
This understanding allows us to approach each situation carefully, with a clear focus on what matters most to you.
Understanding What You Want to Achieve
Every landowner’s situation is different.
You may be:
-
Looking to release capital quickly
-
Exploring ways to diversify farm income
-
Considering long-term development potential
-
Planning for future generations
-
Unsure what your land could be worth
Our role is to help you understand your options clearly—and work towards the right end goal for you.
Whether that is a straightforward sale or a longer-term strategy to maximise value, we help you make informed decisions with confidence.
A Practical Understanding of Planning & Development
Charles grew up in rural Buckinghamshire and has developed a strong, hands-on understanding of land and the planning landscape.
His experience spans:
-
Commercial letting and rural diversification
-
Residential renovation and development
-
Planning-led land opportunities
We understand how to identify potential—whether through converting existing buildings, exploring development opportunities, or creating long-term income from land.
This is combined with a practical, realistic approach—grounded in how planning works in the real world.
Planning Expertise with a Strong Network
Planning and development sit at the core of what we do.
We work alongside a trusted network of professionals, including:
-
Planning consultants
-
Surveyors
-
Solicitors
-
Architects
-
Developers and construction teams
-
Private investors and land buyers
This allows us to bring together the right expertise for each project—helping you move forward with clarity and confidence.
From initial discussions through to planning, agreements and delivery, we ensure every step is properly managed.
​
From Sale to Long-Term Value
We support landowners across both short-term and long-term strategies, including:
-
Straightforward land and property sales
-
Working with investors actively seeking rural and equestrian land
-
Structuring option agreements and development partnerships
-
Planning-led approaches to unlock value over time
Some clients choose a quick, clean sale.
Others take a longer-term approach to maximise value.
We help you understand both—and choose what’s right for you.
​
Local Knowledge That Matters
Having lived and worked in the Chiltern Hills for over 30 years, we understand the complexities of the local planning environment.
This includes:
-
AONB (Area of Outstanding Natural Beauty)
-
Green Belt land
-
Conservation areas
-
Environmental and wildlife considerations
We understand the importance of protecting the countryside—while also identifying opportunities that work sensitively within it.
A Considered, Countryside Approach
We are not a volume-driven developer.
We take a more personal, considered approach—working with a small number of clients at a time to ensure every project is handled properly.
Our aim is to balance:
-
Maximising the value of your land
-
Respecting the countryside and surrounding area
-
Supporting long-term, sustainable outcomes
With a combination of rural understanding, planning expertise and a strong professional network, you can feel confident you are in safe hands.
​
Start With a Conversation
Whether you are looking to sell land, explore development opportunities, or simply understand what may be possible, we are always happy to talk.
We offer clear, confidential advice to help you take the next step with confidence.
Speak to us to start the conversation.
